I’m sitting here on a cold Sunday afternoon two days off the completion of Dry July thinking about how I can cash in on the phenomenal success of this book 50 shades of Grey. I've even got the book beside me as I'm yet to finish the last 30 pages and simply can’t be bothered.
So no, I will not be reading the sequels… actually as you can probably see I am at a total loss to see what the attraction is, especially at this level.
EL James's Fifty Shades of Grey has become the fastest adult paperback novel to sell one million print copies.The first in the erotic trilogy passed the million mark in 11 weeks, smashing the previous record of 36 weeks set by Dan Brown's The Da Vinci Code.
The book also broke the weekly record for paperback sales, selling 397,889 copies, according to Nielsen Bookscan.
The book also broke the weekly record for paperback sales, selling 397,889 copies, according to Nielsen Bookscan.
So why is it so popular? God knows there is no grunt to the story and the subject matter has been around for so many years and really, with one of the main characters only 21 I can't help but reflect on the age of my own children… may have been a little more credible at 25.
‘Is it because of our intrinsic need to dominate men’… ‘I doubt it’ I said to one live spark that was proffering a reason to my often asked question. For God’s sake is there a women out there that hasn't read this book and what is the attraction! Well I have a theory…
I believe it has simply given women permission to read and enjoy content like this. Tony sat beside a lady on a flight from Ireland to the UK who was devouring the third book while her husband and kids occupied the 3 seats over the isle. ‘Should I be worried?’ he said. I reflected on they way I chose to read this book in public with the cover trapped between my legs. ‘Possibly’ I said! Content that was traditionally a little bit ‘dirty’ (for want of a better word) has suddenly become mainstream and I suppose there are a few of us that have been married for too long and possibly like the idea of having a sex life as adventurous as it is in this book.
It has even given us permission to have general conversation on some of the sexual activity that occurs (I had a conversation about silver balls with a woman the other day hmmmm) and has been an incredibly good thing for the sex shop sales. Mummy porn is okay… it has been normalized!
So how the hell do I get a slice of this? Strike while the iron is hot so to speak as the women that are reading this have got to be my customers as well… ‘have a book club night and they can all bring along their copy and discuss what they like?’ suggested one of my well intending team… LOL just imagine it!
No, not a great idea but it did start me thinking, what about we capitalize on this and teach women how to dress to celebrate their inner goddess? Isn't that what Anastasia calls her? And surely we all have a version of this goddess just busting to appear. I have enough girls able to demonstrate this look. Plenty of them buy into it and execute it daily and I have always been an advocate of dressing fabulously every damn day!
So we are off… next great idea in the bank and 50 Shades of Style events about to be held in many of the Annah Stretton Birds of a Feather stores.
Email us at tanya@strettonclothing.co.nz if you'd like more info.
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